Björk and Berries
RETAIL DESIGN
Location and Date | London, 2023
Client | Björk and Berries, Luxury Fragrances and Beauty
Brief
Experiential concept store for an emerging brand to be located in Soho, central London in 2043.
Extensive research about customers' behavior, retail trends forecasts, and the future consumers generation to provide the most relevant design solution.
Enhance brand loyalty of existing customers and gain new ones.
Eye-catching exterior to attract passing visitors in the street.
Engaging and interactive design in line with the brand
Response | The concept created is "Unveiled Fluidity", which drawn inspiration from the scents created with local seasonal products. The light and airy interiors encourage the customers to disconnect from any stress, and to re-connect with the simplicity of antique natural beauty routines. Each floor represents an opportunity for the customers to live a unique experience, from creating their own personalised perfumes, skin care consultation to enjoy a drink at the Scents Bar.
Skills | Revit / Enscape / Photoshop / InDesign / Hand Sketching / Model Making
Entrance View with products display on the right side, and a floating counter to the left side to mix and create bespoke perfumes. (Skills: Revit, Enscape, Photoshop)
Exhibition Space (Skills: Revit, Enscape, Photoshop)
Interior View (Skills: Revit, Enscape, Photoshop)
Skin Care Consultation Space (Skills: Revit, Enscape, Photoshop)
The Scents Bar (Skills: Revit, Enscape, Photoshop)
Events Space (Skills: Revit, Enscape, Photoshop)
VIP Lounge (Skills: Revit, Enscape, Photoshop)
Staff Area (Skills: Revit, Enscape, Photoshop)
Section View (Skills: Revit, Enscape, Photoshop)
Short video/audio presentation