Pop-Up Bar & Store

EXHIBITION DESIGN

Location and Date | London, 2021

Client | Merchant’s Heart

Brief

• To design a temporary pop-up space that would be eye-catching.

• Reflect the chosen company’s identity.

• Consider materials for transportation and easily constructable.

Proposal | The pop-up bar is based on the concept "Fantasy Twist". Merchant’s Heart ethos is: "Drinks Made with Bikan Yuso" which means made with "a sense of beauty and playful imagination". The cardboard curved structure of the pop-up envisions that playful soul of the client, while still meeting the structural brief. The radial planning, encourages the visitors to follow a circular path. from tasting the cocktails at the bar, and then buying the ingredients of their favourite one in the store. This experience allows MH to enhance awareness to loyal and new customers.

Skills | Sketchup / Enscape / Sketching